The Reference Market

Lekkerland was basically born as a distributor of confectionary products.

The average assortment of a distribution centre provides for approximately 3,000 products, which are the main items to be found in the confectionary sector: they range from biscuits to bakery products, sweets, bread and bread-based items, chocolate, groceries, impulse products, seasonal products and also include a wide selection of savoury products.
Lekkerland has also broadened the assortment of its core-business with the distribution of drinks, which include, among their main products, soft drinks, water and tea, fruit juices, beers and a good selection of wines and spirits.

The features of the market on which the company operates are the typical ones found in the convenience sector: offering to consumers a quality product with a strong emphasis on service.

Standard consumers are in search of a quick purchase experience, which however does not diminish quality.
Within this scenario, impulse actions acquire great importance: novelties, advertising campaigns and display are factors that affect the success or non-success of a product.