The Benefits

What should move a potential customer to choose the Lekkerland services?

A number of answers exist to this simply question, in that one of the main strengths of the group is indeed the ability to offer a broad range of services, which are customised to meet individual customers’ requirements.

First of all, great care has been devoted to the delivery service for which Lekkerland avails itself of a fleet of over 100 own vehicles and of a team of 40 independent carriers. This is a quick and efficient structure, which guarantees deliveries within a maximum period of 24-48 hours.

Along with this aspect, a strong scheduling of order and delivery periods has been developed, with constant visiting times and all the benefits resulting from the interaction with a single party for supply choice. It is clear how, with such a structure, timing is significantly reduced and customers can plan the management of their stock with greater accuracy.

An equally fundamental role is played by the assortment: the actual selection of products is carried out both from a commercial point of view, thanks to the review of the applicable potential, and from a quality point of view. Furthermore, the genuineness and freshness of the offer are guaranteed by the constant monitoring of articles during their storage in the distribution centres. From a more strictly commercial perspective, Lekkerland is in a position to make an absolutely competitive offer in terms of price without neglecting dedicated initiatives, which represent a significant plus for the trade. In particular, Lekkerland customers have available strong consumer loyalty schemes (private label products, dedicated display stands, customised packaging) and promotions that are unique of their kind.

A crucial factor in the choice of a supplier should be the assistance that is guaranteed. Lekkerland meets this requirement by making available in situ a direct team of advisors, which suggests to tradespeople the most effective visual merchandising solutions and space management methods. Furthermore, for each kind of customer, assortment and price are suggested in compliance with local and regional situations, by proposing the most adequate product combinations and promotional activities. Lekkerland advisors guarantee a broad information exchange and supply to the trade advice and examples from successful cases which can be viewed as a model. The great support provided in terms of service ensures to customers the guarantee of turnover and profit, which represents one of the main success factors for a business.