Lekkerland, signed today a partnership with the PAM group

11.12.2019

The agreement between the two companies will focus on the management of purchase agreements within the food sector, with the main focus on confectionery products and beverages, but will also involve non-food items.

Assago (MI), 11 December 2019 – Lekkerland Italy and Pam Franchising –  a company under the Pam Group umbrella – signed this morning a partnership agreement that will see the two companies collaborate starting from 1 January 2020.

This commercial partnership established between the two organizations will focus on the management of purchasing agreements in the food sector, with the main focus on confectionery products and beverages, but will also involve non-food items. Pam Franchising is one of the most eminent and dynamic players in modern Italian distribution belonging to the Aicube Group (the third-largest national player with a 15% national market share) and Lekkerland Italia is a national leader in the distribution of confectionery and impulse products, as well as beverages.

“In the development strategy of the Lekkerland group, it is essential to be able to establish a fruitful collaboration with a retail chain to face future challenges, and above all the continuously exacerbating market conditions. – says Antonio Sareni, President of Lekkerland Italy – Ours is the only group within the impulse channel that has the characteristics to develop a lasting relationship with this kind of chain, we are extremely passionate about this opportunity”

“We are very pleased to have signed this agreement with a partner as important as Lekkerland, the Italian leader in the field of confectionery and impulse product distribution in the normal trade – says Andrea Zoratti, CEO of Pam Franchising – This partnership represents an important step in the Pam Franchising’s development strategy, which will, in turn, allow for important growth in revenue for Aicube. We also have other strategic business alliances planned for the near future”